It’s funny how things change. When I did more free projects and freelance Shootings I thought the “real” advertising retouching was about smartfilters and all that fancy stuff Mr Hollywood and Saglimbeni are posting. But in fact it’s more like back to the roots. If you want to start you should check out Natalia Taffarel’s way of retouching. It’s more like what we are used to do every day.
The stuff I retouched on my pictures was mostly skin and bodyforming, now I take more care of the background, clothes and the overall look. Wrinkles? Get rid of them. Stuff that doesn’t make sense in the background? Remove it. Clothes and shoes are too big or too small? Make them fit! In this picture the fabric is pretty rough so it doesn’t need to be perfect. There are some light and dark spots where the wrinkles are supposed to be but the fabric is more cotten-ish which is ok. On silk and stuff like that I usually remove them too.
Color is important. It always was in terms of the overall look but big fashion clients want their product shots look like the real product. That’s why they send us the clothes to match them. It just isn’t enough to have a red dress if the red is magenta and not orange red like the real dress. Sometimes the client wants us to swap colors, not only in clothes but in more tricky stuff like hair.
You want to see how my PSDs look like? Well, here you go. The first two pictures are just normal fashion shots for lookbooks and publications like Instyle Germany. Nothing really special there, if we do our fancy RAW technique in Photoshop its a smartobject and if we start working with CaptureOne its just a normal TIF. Usually we just duplicate the layer and start retouching. The look is just a few curves inside a folder.
The third is a simple composing. Notice the % behind the persons. When putting together composings we make sure everything is as uncomplicated as possible. If the client wants another Person instead of the one already used in the exact same place we just need to replace it with the % value.
I hope you liked this little look behind the scenes. If you want me to do a full tutorial just msg me and I’ll see what I can do for you.